Marketing Sherpa recently asked 900 B2B marketers how they expected their marketing budgets to change for 2011. The answers tell us that the inbound marketing revolution is well and truly upon us. How does your firm's spending compare? Are you at the leading edge of Inbound Marketing adoption or more of a laggard. How are you planning to blend your outbound and inbound strategies? How do you think you stack up to your competition? Are you gaining a competitive marketing advantage? Or are they eating your lunch?
B2B Marketers Increasing Investments in Inbound Tactics
The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. When considering outbound marketing tactics such as telemarketing, direct mail and print advertising, the majority of B2B organizations are either not changing or decreasing budgets.
The growing trend of utilizing inbound marketing tactics is a result of the cost effective reputations of these marketing channels, and when applied with established sales funnel processes that include a lead nurturing stage for non-sales-ready leads and lead scoring methodologies to determine when a lead is ready to be contacted by a salesperson, organizations are able to effectively generate a high volume of qualified leads for sales teams.
Click on the image below to download a free whitepaper on the Inbound Marketing revolution if you would like to read more about this growing phenomenon sweeping B2B Marketing across the world and in Australia.
