"The Growth Blog" - A resource for B2B Business leaders & marketers

4 Common Lead Nurturing Mistakes B2B Marketers Make

Topics: lead generation marketers b2b marketing content distribution personalised marketing lead nurturing lead conversion campaign strategy

Online Communities for B2B Lead Generation: A Guide for B2B Marketers

Topics: Inbound Marketing lead generation online marketing build awareness social media content distribution strategy

How to become a B2B marketing Casanova: An infographic

Moving your B2B leads through the buying process is like courting your true love!

Topics: Inbound Marketing content marketing content strategy marketers b2b marketing lead nurturing lead conversion funnel planning

New research shows 80% of Marketers have marketing analytics...and why this sucks!

Almost 80% of marketers have some form of marketing analytics. In fact, almost 40% claim to have vast or significant qualtities of marketing data, according to MarketingSherpa in their publication, The 2013 Marketing Analytics Benchmarking Report.

Topics: marketers b2b marketing marketing analytics

Buyer-Driven SEO: Let Buyers Drive Your B2B Keyword Strategy!

Keywords play an essential part in online lead generation and this is one of the first hurdles to overcome before you begin your inbound marketing marathon. 

Topics: Inbound Marketing content marketing marketers seo build awareness strategy buyer behaviour

Is Outbound or Inbound Marketing Best for B2B Marketers?

This blog doesn't answer this question...simply because it's the wrong question to be asking in the first place.

Topics: Inbound Marketing marketers strategy outbound marketing

The Forgotten Stars of B2B Lead Conversion

Sometimes, as B2B marketers we are drawn like moths to the big, bright flame of marketing strategy and we forget that there, in the shadows, lurk the rather less glamorous but vitally important tactical elements that do a lot of the the hard, relentless work of attracting and converting visitors to real leads.

Topics: Inbound Marketing online marketing marketers b2b marketing strategy lead conversion landing pages CTAs