As a B2B marketer, you know that your campaigns call for more serious and educational content than those within the B2C field. While companies such as Coca Cola or Old Spice are able to play with crazy, even ridiculous ideas and can be as creative as they like, B2B marketing can often feel a bit dry and dull. You end up being stuck for ideas on how to engage your customers and generate leads.
No matter if you’re a published journo, someone who loves to write or your company’s chosen wordsmith, if you’re challenged to shift your skills into the blogging sphere, you need to be across certain rules in order to master the art of successful online content creation.
I engage with many experienced journalists on a daily basis, and it is surprising how little even the most seasoned writers seem to know about the difference between writing for print publications and blogs.
