"The Growth Blog" - A resource for B2B Business leaders & marketers

Shocking new data on Australian SMB's use of the internet

There are some shocking statistics in new research from The MYOB Business Monitor regarding small businesses in Australia.

Topics: content marketing b2b marketing strategy lead conversion

Top 5 tough questions B2B Marketers should ask their marketing agency

Smart B2B Marketers know the power of their website to do more than simply look good and be their online brochure. Good site design, ongoing management and maintenance is about one thing and one thing only, driving good quality leads for your business.

Topics: content marketing b2b marketing marketing analytics campaign strategy

Using email to drive sales ready leads. New Marketing Sherpa data

It seems the top tactics used by firms to increase relevancy in their email marketing is changing! Typically firms have relied on segmenting their database along the lines of explicit data they knew about their contact database, such as company size, industry sector and so on.

Topics: lead generation b2b marketing lead nurturing email nurturing

Top tips for B2B Marketers: Go green...recycle your leads!

A question. What should you do with prospects who have leaked from your sales funnel? That is, those folks who have expressed and interest in your products or services and yet, for one reason or another, have chosen not to proceed.

Topics: content marketing b2b marketing strategy lead nurturing buyer behaviour lead recycling

Lead Scoring: Turning prospects into profit

The internet is marvellous. What an incredible resource! Its no wonder every time you want to buy something you fire up Google and start typing. Research shows in the world of B2B over 80% of purchasers feel they found their supplier, not the other way round. What a revolution!

Topics: Lead Scoring content marketing b2b marketing lead nurturing

Content Marketing; Top 10 "must do's" to deliver quality leads

Content marketing is the new face of B2B Marketing. Plain and simple. If you are a B2B marketer, you have to think about your content strategy and get it right, it's really that important.

Topics: lead generation content marketing content strategy b2b marketing content distribution strategy content creation buyer behaviour

Australian B2B Marketers: Implement landing pages to drive leads

Here is some great data from Marketing Sherpa, showing results from a survey of 1,100 marketers. They rank how effective various tactics are for driving traffic to their site and converting them to real leads. Top of the list is implementing unique, campaign specific landing pages and second is optimising the design and content for conversion.

Topics: b2b marketing lead conversion landing pages

How to beat the business blogging blues

In earlier posts, we have established the case for content based marketing and have outlined some key principles behind creating effective content.

Topics: content marketing content strategy b2b marketing build awareness strategy content creation blogging buyer behaviour