The Top 7 Tips To Create A Successful B2B Email Marketing Campaign

“How can I send the right email, to the right person, at the right time?”

If you’ve ever dreamt of crafting the perfect email marketing campaign, then you’ve most likely asked yourself this question before.

With 93% of B2B marketers using email to share content, the hunger games for audience attention has never been more competitive. But that doesn’t mean you should give up; if anything, you should equip yourself with the best email marketing armour to fight for your audience's attention. 

Topics: email marketing

The What, Why And How Of B2B Marketing Automation | g2m Solutions

Automation. The sacred word uttered through strategy meetings, marketing WIPs and job interviews the B2B world over.

It’s your marketing function performed by a relentless, untiring, godless machine. A bustling operational utopia, where your focus can be placed solely on growth because all the execution has been taken care of. 

At least, that’s the image the word tends to conjure up. However, this is only a part of the truth. 

Topics: digital marketing

How to Develop B2B Buyer Personas | g2m Solutions

What do Customer Experience Cassie, Recruitment Rhonda, and Procurement Pete have in common? They're almost-real (or semi-fictional) representations of a business's target audience. They're the archetypes of the decision-makers you're trying to influence. They're the people you're trying to sell to.

Topics: b2b marketing b2b marketing plan b2b digital marketing plan