Kira Stuart

Facebook Image

5 min read

How to Develop B2B Buyer Personas | g2m Solutions

Kira Stuart:

What do Customer Experience Cassie, Recruitment Rhonda, and Procurement Pete have in common? They're almost-real (or semi-fictional) representations of a business's target audience. They're the archetypes of the decision-makers you're trying to influence. They're the people you're trying to sell to.

b2b marketing b2b marketing plan b2b digital marketing plan
READ THE ARTICLE
g2m negotiating an SLA with sales

3 min read

How To Negotiate A Peace Treaty With Sales

Kira Stuart:

We’ve all been here at some point. Sitting across the table from the sales team debating the root cause of the sales numbers. “We need more leads!” cries the sales reps. “Why aren’t you converting...

READ THE ARTICLE