"THE GROWTH BLOG" - A RESOURCE FOR B2B LEADERS, MARKETERS, SALES & SERVICE PROFESSIONALS

Kira Stuart

Recent Posts by Kira Stuart:

How to Develop B2B Buyer Personas | g2m Solutions

What do Customer Experience Cassie, Recruitment Rhonda, and Procurement Pete have in common? They're almost-real (or semi-fictional) representations of a business's target audience. They're the archetypes of the decision-makers you're trying to influence. They're the people you're trying to sell to.

Topics: b2b marketing b2b marketing plan b2b digital marketing plan

How To Negotiate A Peace Treaty With Sales

We’ve all been here at some point. Sitting across the table from the sales team debating the root cause of the sales numbers.

“We need more leads!” cries the sales reps.

“Why aren’t you converting the leads we’re sending you?” replies marketing.