Authentic relationships and buyer trust are at an all time low. The Pandemic forced us apart, we resorted to digital tactics to stay connected to each other, to our loved ones, to our colleagues - and of course to our leads and prospects. And in the process we have burnt them. Now it's time to reconnect.
Digital fatigue has never been higher. Sales email open rates have never been lower. Google has never seen so many searches not result in a click through. It's time to rebalance the books in favour of re establishing a genuine human centric connection, to treat your leads prospects and customers as humans not data points.