"THE GROWTH BLOG" - A RESOURCE FOR B2B LEADERS, MARKETERS, SALES & SERVICE PROFESSIONALS

Website design: Phase 1 of Growth Driven Design – strategy

As you know, you can’t build anything that will last on a weak foundation. When it comes to website design, developing a strong strategy will help you create a solid foundation on which to build your Growth Driven Design (GDD) process. So far we’ve introduced Growth Driven Design (GDD), explained why the traditional website design process is flawed and discussed the three foundational pillars of GDD. Now we’re going to dive into the good stuff, the phases of GDD – there’s two. In today’s blog we’re going to cover the strategy section of phase one (yes there’s a lot of information, that's why we’re breaking it up into easily digestible chunks!)

Topics: website design

Learn a smarter approach to website design and grow your business

Growth Driven Design (GDD) is the innovative new concept that involves rethinking how you approach website design, incorporating the idea that ongoing testing and analysis of your site will deliver the best results. In this blog, we will cover the three foundational pillars of GDD and how they form the basic structure of this new approach.

Topics: website design

Why the traditional website design process simply does not work

Just take a second to think back to your last website build or redesign… Did you just roll your eyes and shudder at the horrific memories of that painful experience? Well, you are not alone. In this blog, we will be explaining why the traditional website design process is flawed and introducing you to a new concept that will save you time, money and resources.

Topics: website design

Growth Driven Design: How it’s changing the website design process

 

Website design or redesign can and should be a satisfying experience but sometimes it can turn into a very expensive and long-running headache. Why? Because the traditional ways of website design are simply flawed. However, thanks to Google analytics, HubSpot and other applications, marketers now have the power of analytics behind them. Data they can leverage to help senior management make informed strategic decisions for the business. That’s where Growth Driven Design (GDD) comes in. It’s based on real time data and shows you how your customers are actually using your website. In the coming months we’ll take you through all aspects of GDD and how you can apply it to your business. For this blog I’m going to fill you in on the juicy Growth Driven Design topics you can expect to learn about.

Topics: website design