Content marketing is the new black. It's just sooooo fashionable!
Don’t be fooled by its unglamorous appearance and unassuming nature. Your blog is your most powerful survival tool in the B2B marketing jungle.
James Chatman, on May 24, 2012
In the world of B2B marketing, creating content is only half the battle. There’s little use in spending hours creating high quality content if nobody ever finds it. For this reason, it’s crucial to have a content distribution plan.
Chris Fell, on May 17, 2012
In many organisations, it's an eyebrow-raising moment when the words "marketing" and "maths" are uttered in the same sentence.
There are a myriad of ways to fail at blogging for business, in fact, too many! So we had to hack down this list to the top thirteen:
New data from a Marketing Sherpa survey of more than 1,500 search marketers has revealed that more than 50% of CMOs see content creation as a very effective tactic to improve SEO rankings. Keyword research followed closely behind, with 43% finding this strategy very effective. External link building has slid to 5th place, with 35% rating it as very effective.
Just when us B2B marketers were getting comfortable with social media networks like Twitter, Facebook, Google+ and Linkedin, out comes a new contender for our time - Pinterest. Now if Pinterest were insignificant, and it was about as popular as Google's Buzz (sorry Google!), we'd probably leave it be until we were sure it was worth investing time in. But alas, as of February 2012, Pinterest reported 10.4 million users, with each visitor averaging 97.8 minutes on the site, 83% of which are 18-34 year old females.
Chris Fell, on May 1, 2012
It's just SO tempting for B2B marketers to want to target large juicy market segments and market an ever increasing portfolio of products to that audience.