Odds are you have probably heard of this marketing term by now: paid, owned and earned media. But what on earth does it mean? And how does it get you more leads?
Attracting buyers to your site through SEO is becoming harder, thanks to search ranking getting way smarter and more and more personalised to the searcher.
You know why online search is so valuable for B2B marketing, so I won't go into that. What I will do is list out key points of interest from Mediative's The Buyersphere Project's eyetracking research about the way your buyers are using online search.