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Top B2B Marketing Tips On Mapping Web Pages To Funnel Stages
The other day I was auditing a client's website for optimisation opportunities when an interesting idea struck me; each web page has its matching funnel stage.
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Automating Persuasion: How B2B Marketers Can Persuade Prospects Online
Online persuasion is no easy task. It requires much time and effort from the B2B marketer. Not only are you dealing with a number of buyers, but you're dealing with a long time frame.
Best Practice Video For B2B Marketers: Building A Killer Blog
Blogging is the #1 tool for attracting and influencing visitors to your website. Google's search engine loves sites where content is always changing and being updated. Blogs are perfect vehicles for...
Video Blog: How content drives SEO - The new rules for B2B marketers
Watch our video blog on how Google's Panda and Penguin updates to their search algorithm have changed SEO and how B2B marketers must respond if they want to rank in search results.
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Marketing Automation Must-Haves for B2B Marketers: An infographic
More and more organisations are reaping the rewards of an investment in marketing automation technology.
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3 Dangerous Assumptions B2B Marketers Make About Decision-Makers
You've heard the old adage; "don't assume, it makes an ass out of "u" and me", but unfortunately, it's all too easy for B2B marketers to forget.
1 min read
How to seduce a spider: Five SEO rules of seduction in 2012
As 2012 draws to a close, it's increasingly obvious that Google is upping their game in targeting spam websites by tweaking their algorithm to ensure only the most relevant and helpful results are...
1 min read
What your website needs to generate leads: An infographic
It's undeniable - more and more B2B buyers are conducting research online before they come anywhere near to narrowing down their final vendors.
2 min read
5 Attributes of a Failed Business Blog
When done right, blogging for business can be your most valuable lead generation machine. The hard part is making sure your blog actually generates leads!