The other day I was auditing a client's website for optimisation opportunities when an interesting idea struck me; each web page has its matching funnel stage.
The other day I was auditing a client's website for optimisation opportunities when an interesting idea struck me; each web page has its matching funnel stage.
Online persuasion is no easy task. It requires much time and effort from the B2B marketer. Not only are you dealing with a number of buyers, but you're dealing with a long time frame.
Watch our video blog on how Google's Panda and Penguin updates to their search algorithm have changed SEO and how B2B marketers must respond if they want to rank in search results.
You've heard the old adage; "don't assume, it makes an ass out of "u" and me", but unfortunately, it's all too easy for B2B marketers to forget.
As 2012 draws to a close, it's increasingly obvious that Google is upping their game in targeting spam websites by tweaking their algorithm to ensure only the most relevant and helpful results are displayed to their users.
It's undeniable - more and more B2B buyers are conducting research online before they come anywhere near to narrowing down their final vendors.
When done right, blogging for business can be your most valuable lead generation machine. The hard part is making sure your blog actually generates leads!
