Marketing Automation Must-Haves for B2B Marketers: An infographic

More and more organisations are reaping the rewards of an investment in marketing automation technology.

According to Gartner, companies that automate lead management see a 10% or greater increase in revenue in 6-9 months.

This is probably why marketing automation is the fastest growing CRM-related segment in the last 5 years (Focus Research). In fact, the adoption of marketing automation technology is expected to increase by 50% by 2015 (Sirius Decisions).

Initially, marketing automation exists to make marketers more efficient by automating repetitive steps. Thanks to marketing automation software, we no longer have to devote huge chunks of time  on manual tasks associated with lead generation and nurturing. It helps eliminate human error, and gives more time to be more productive in tasks that require creativity and brain power.

But it doesn't end there. Good marketing automation software allows you to personalise the way you respond to vistors and leads, adding much needed context to the content you send your carefully nurtured leads. It is this "higher order" marketing automation that really lets those companies deploying marketing automation stand out from the competition.

So if you haven't yet jumped on the marketing automation bandwagon, then here is an infographic outlining what you should consider in your search:

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Topics: b2b marketing strategy marketing automation sales and marketing alignment lead conversion infographic website marketing