Derek Singleton of Software Advice - a marketing automation software review firm - recently hosted a live Google+ debate titled, “Does Cold Calling Still Work?” to discuss amongst a panel of marketing and sales experts whether cold calling is still an effective marketing strategy today.
As online marketing grows up, buyers are smarter than ever before about how they're being marketed to - meaning they're much less receptive to marketing messages. This presents a challenge for B2B marketers: how can we gain their attention, trust and respect with limited marketing dollars and a sea of competition?
Sometimes, as B2B marketers we are drawn like moths to the big, bright flame of marketing strategy and we forget that there, in the shadows, lurk the rather less glamorous but vitally important tactical elements that do a lot of the the hard, relentless work of attracting and converting visitors to real leads.
You want more traffic and you want it now! But it can't just be any old traffic... you want quality traffic who will convert into quality leads, and eventually customers.
