4 min read
This data from Marketing sherpa confirms what most B2B Marketers know to be an essential truth; generating leads as well as converting qualified leads into paying customers are the top priorities and challenges for B2B marketers. These days these twin challenges are rapidly shifting online as...
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3 min read
The end goal for social media in a B2B context is lead generation and revenue. However, all too often great social content can be lost in the online abyss of 'marketing la-la land', resulting in...
3 min read
How do you market to your B2B buyers in a way that won't scare them off, but instead nudge them down the funnel towards sales? For each campaign we are faced with this question. And each time, coming...
3 min read
Let's face it - there are some things that B2B marketers just shouldn't automate.
2 min read
We already blogged about the four major buyer roles in a complex sale, so today's post is about gauging your buyer's interest level. Digital body language (aka what you do online) can tell you a lot...
3 min read
Just when us B2B marketers were getting comfortable with social media networks like Twitter, Facebook, Google+ and Linkedin, out comes a new contender for our time - Pinterest. Now if Pinterest were...
