I've been helping senior B2B go-to-market executives for almost 15 years. In that time, there have been countless business cycles, technological evolutions, and strategic shifts. Yet, amidst this constant change, one principle has remained steadfastly relevant:
"If you can measure it, you can improve it."
This mantra has guided G2M's approach to configuring HubSpot and onboarding and training marketers, sales and service people on how to use HubSpot to grow their business. We focus on two key things:
- How you get data in.
- How you get data out.
Here are the top 3 universal elements we focus on for each: