"The Growth Blog" - A resource for B2B Business leaders & marketers

Let buyer maturity determine your B2B marketing strategy.

This blog regularly talks about the concept of the buyer's journey and how important it is to generate content that speaks to your buyer in a language they can relate to and is relevant to them at that particular point in their buying journey. But now here is a somewhat different twist. Figuring out to whom you wish to sell, and what strategy you should adopt when going to market is an important part of a firm's marketing planning and relies heavily on understanding your buyers IN RELATION TO THE MATURITY OF THE MARKET.

Topics: b2b marketing strategy buyer behaviour