This blog regularly talks about the concept of the buyer's journey and how important it is to generate content that speaks to your buyer in a language they can relate to and is relevant to them at that particular point in their buying journey. But now here is a somewhat different twist. Figuring out to whom you wish to sell, and what strategy you should adopt when going to market is an important part of a firm's marketing planning and relies heavily on understanding your buyers IN RELATION TO THE MATURITY OF THE MARKET.
