"The Growth Blog" - A resource for B2B Business leaders & marketers

Social Media Marketing: Does Age Matter?

Thanks to the Internet and developments in technology, those born after 1980 have grown up very differently from the generations before them, resulting in a ‘digital generation gap’. As digital natives, Gen Ys engage with each other in ways that older generations struggle to understand. They use smartphones more than any other age group and are much more prolific on social media. So, when it comes to deciding who’s best to run your business’ social media accounts, should this come into consideration?

Topics: Inbound Marketing content marketing marketers social media content distribution Social Media for B2B Business social media strategy social media marketing

What Finding Nemo Can Teach Us About Personalised Marketing

We all know Dory from Finding Nemo – the anterograde amnesia suffering fish whose memory continually resets (see what I mean here). Cute, yes, but Dory’s inability to remember anything means that she is left friendless as those around her grow impatient with constant repetition.

So, what does this have to do with personalisation? Well, if you’re still using a one-size-fits-all marketing approach, you’re not much better than this forgetful fish. And while Dory’s condition is played for laughs in the film, when it comes to your marketing, amnesia is serious business.

Topics: personalised marketing

Get Graphic! Why you need Visuals in your Content Marketing – Part 2

Now that you have read and enjoyed our infographic on why visuals are essential, it's time to see some successes in your own content marketing! Here are 9 simple steps you can take to jazz up your content, and we promise even the most un-artistic marketer can pull this off...

Topics: content marketing infographic marketing plan

Get Graphic! Why you need Visuals in your Content Marketing - Part 1

In a time where companies are pushing out blogs, tweets and posts left, right and centre it can be hard to stand out from the crowd and get your content seen and appreciated. So, how can you get your leads to a) see your content and b) stop scrolling and actually click through? Well, looking at the stats in our infograph below might just give you the answer...

 

Oil Prices Are Low! It's Time To Fuel Your Lead Gen Engine

All right… all right… we get it. You splurged at Christmas and now you feel obliged to come up with a New Year's resolution to get your health and finances back on track.  As if we haven't heard that one before! But what about your professional life? Will this be the year you really deliver? Is it time to prove your ‘marketing worth’ in gold?

Digital marketers these days rely on innovative ways to market and promote their brands, products and services. Among the most important weapon in their armoury are the various digital methods – in our case Inbound Marketing – that generate traffic to a website, social media and other online pages.