"THE GROWTH BLOG" - A RESOURCE FOR B2B LEADERS, MARKETERS, SALES & SERVICE PROFESSIONALS

Content is one of the core trends that’s proven to be at the forefront of the future of marketing. Due to the massive amounts of data being produced these days it is critical to focus on providing high quality information that informs and educates people and cuts through the data “noise”. In fact, by 2018, IP traffic will reach 40.5 exabytes per month in comparison to 16.6 exabytes per month in 2014. That is a lot more competition for eyeballs than just a couple of years ago, and only increases the probability that your brilliant idea for a new piece of content has been produced already (and probably more than once).

I used to think of brands only in terms of companies and businesses. But with our worlds being more and more socially and digitally connected this has now fundamentally changed, to quote Barry Feldman: “You, my friend, are a brand”. Whether we aim to be or not, we’re all brands. And social media is one of the fundamental ways we manage these personal brands.

All right… all right… we get it. You splurged at Christmas and now you feel obliged to come up with a New Year's resolution to get your health and finances back on track.  As if we haven't heard that one before! But what about your professional life? Will this be the year you really deliver? Is it time to prove your ‘marketing worth’ in gold?

Digital marketers these days rely on innovative ways to market and promote their brands, products and services. Among the most important weapon in their armoury are the various digital methods – in our case Inbound Marketing – that generate traffic to a website, social media and other online pages.

As tech-savvy inbound marketers, we are constantly on the look-out for software and technology updates. We hang out on industry blogs and partake in the occasional web chat, all in a bid to stay ‘in the know’. We  understand that sometimes, the combination of constant updates and a hectic workload means that acute changes to software gets missed.

To make sure you’re up-to-date with the latest and greatest changes in SEO, we’ve compiled a list of the significant Google algorithm updates from the last 12 months. Major Google algorithm updates usually happen a few times a year, but this past year has seen some of the most significant revisions to date. So, for all you savvy business owners looking to try new strategies, and to all you SEO and search professionals that may need a quick refresher, here you go! 

With Inbound Marketing on the rise and Marketing Managers looking to adopt this powerful, cost effective strategy, questions pop up and many team leaders wonder if they and their teams are ready to take on Inbound. Our latest video explores three key question Marketing Managers should ask themselves on their journey to Inbound.