"The Growth Blog" - A resource for B2B Business leaders & marketers

Website design success story: Why Growth Driven Design works

Over the past 7 weeks we’ve been talking about an innovative new website design process called 'Growth Driven Design' (GDD) and how it can help your business’s website increase leads, views, conversions and ROI based on real time data that shows you how your customers are actually using your website. This week, we are sharing an infographic about one of our own clients that we recently worked with to implement a redesign of their existing functional, yet dated website using GDD – and the results were AMAZING!

Topics: growth driven design website design

Website Design: Completing the cycles for a Growth Driven Designed website

Last week we covered the first cycle in the Growth Driven Design continuous improvement approach which revolved around planning out what action items you were going to implement into your launch pad website. This week we’re going to explore the remaining three cycles of this website design approach. These include developing (making the changes live on your website), learning (reviewing the performance of those changes) and transferring (sharing impactful information you’ve learned to other departments). Let’s dive in, shall we?

Topics: growth driven design

Website design: Growth Driven Design Cycle – Continuous Improvement

Whether you’re designing your first website, or just not seeing the results promised by your current website – Growth Driven Design (GDD) has the answers you are looking for. If you've just joined us, we are in our 6th week discussing this innovative, new website design concept, so be sure to check out the introduction to GDD, problems with the traditional website design processGDD's three foundational pillars, what's involved in Phase 1 planning, and the importance of wish lists. In this week's blog, we discuss what you need to do once you've launched your launch pad website and how you will start your ongoing cycles to continuously trial, learn and evolve your website.

Topics: website desgin growth driven design

Growth Driven Design: Why a wish list is critical for website design

Are you a business owner with a website that needs redesigning? You might have seen a competitor's site that had all the latest features, a modern look and thought - 'I want that!' If you can relate, you're in the right place. So far we’ve introduced Growth Driven Design, explained why the traditional website design process is flawed, discussed the three foundational pillars of GDD and what the GDD Phase 1 strategy planning session should look like. 

Once you come to the conclusion that your website needs a revamp it's time to think - if money was no object - what amazing elements would you include? Now it's time to write your wish list! In this week's blog, we cover the steps to developing a wish list and why this is critical in the website design process.

Topics: website desgin growth driven design