"THE GROWTH BLOG" - A RESOURCE FOR B2B LEADERS, MARKETERS, SALES & SERVICE PROFESSIONALS

Just when you thought you understood SEO...How you get ranked by the search engines has changed...

Again...

And this time its a big change which has some significant implications for B2B Marketers. The way you design your site, your content and the keywords you chose will all need to change. The following article was published in September 2017 by HubSpot. 

Human search behaviors have changed, and so have the technologies used to interpret and serve up search results. Optimising blog content to rank for long-tail keywords is no longer the best way to rank in search engine results -- and your blog architecture has something to do with that.

In this blog post, we'll walk you through the ways search has changed, the scoop on topic clusters, and how pillar pages fit into the equation.

Marketing automation tools are the not-so-secret weapon for B2B marketers. It allows you to focus on thinking... designing and creating compelling lead generation campaigns, rather than the doing...as the automation software should do the grunt work for you.

Sounds great right? Well yes, but making a decision on which automation platform suits your needs best, requires some thinking and some research. Here is a list of topics to consider: