"The Growth Blog" - A resource for B2B Business leaders & marketers

6 business reasons to outsource your marketing


The shift to the "as a service" world is accelerating. Marketing is no stranger to working with agencies to deliver specific skill sets, such as creative and PR. But now Australia's small and medium business sector is seeing the rise of whole-of-function outsourcing applied to marketing. Firms are recognising that marketing is undergoing a fundamental transition and they aren't able to keep up. Paul Roetzer, author of the marketing performance blueprint  calls it "the marketing performance gap". He talks of three gaps:

Topics: business owners outsourcing marketing