6 Questions To Ask Yourself About Content

Topics: b2b marketing content marketing funnel planning build awareness content strategy content creation

Why B2B Marketers Should Invest in Organic Traffic for SEO

Announced by Google in August this year, a record hit of 3 billion searches are being made per day – a notable increase since 2011 where figures were just above 1.5 billion. So what’s important about this?

Topics: seo content marketing social media seo strategy Inbound Marketing

6 Types of Content That Enhance Your B2B Marketing Campaigns

Topics: seo b2b marketing content marketing blogging social media

Content Marketing for Your Buyer Personas

In our most recent post, The Ultimate B2B Marketing Guide to Building Buyer Personas, we explored the how tos and whys of buyer personas. Today, we want to give you some useful tips on writing for these personas. Creating content that makes your audience think "Yes this is for me."

Topics: content marketing buyer behaviour campaign strategy Inbound Marketing buyer personas

The Ultimate B2B Marketing Guide to Building Buyer Personas

Topics: Inbound Marketing buyer personas campaign strategy buyer behaviour

4 Killer Twitter Tips for B2B Marketers

Topics: content marketing social media buyer behaviour lead recycling campaign strategy Inbound Marketing Twitter

8 Grammar Mistakes B2B Marketers Should Make

The English Teacher. It’s a universal icon: grey curls, floral frock, pearl necklace, that hairspray smell. Almost all of us had one. And if yours was anything like mine, you learnt a bunch of hard-and-fast rules that were to be as certain as death and taxes. But, they’re not. Sorry Mrs Borland but times r’ a changin’.

Language rules are changing to match online consumption habits. Because we’re always connected and always consuming media we’re becoming progressively more time poor. Reading catchy headlines in an RSS feed or finding a witty Tweet that links us to a handy infographic happens while ordering coffee, fixing our cruddy left earphone and accepting an iCal meeting invite.

Topics: lead generation content marketing blogging content creation

Marketing analytics for B2B Marketers: An infographic

Check out our exciting new infographic that illustrates how B2B Marketers can use marketing analytics to get "the keys to the boardroom"! (If you like it please consider sharing it using the social media sharing buttons at the top of this blog, or you can use the embed code at the bottom of the blog.)

Topics: b2b marketing marketing roi marketing analytics infographic

3 Things B2B Marketers Shouldn't Automate

Let's face it - there are some things that B2B marketers just shouldn't automate.

Topics: b2b marketing content strategy marketing automation