"The Growth Blog" - A resource for B2B Business leaders & marketers

6 Questions To Ask Yourself About Content

Topics: content marketing content strategy b2b marketing build awareness content creation funnel planning

Why B2B Marketers Should Invest in Organic Traffic for SEO

Announced by Google in August this year, a record hit of 3 billion searches are being made per day – a notable increase since 2011 where figures were just above 1.5 billion. So what’s important about this?

Topics: Inbound Marketing content marketing seo social media strategy

6 Types of Content That Enhance Your B2B Marketing Campaigns


Topics: content marketing b2b marketing seo social media blogging

Content Marketing for Your Buyer Personas

In our most recent post, The Ultimate B2B Marketing Guide to Building Buyer Personas, we explored the how tos and whys of buyer personas. Today, we want to give you some useful tips on writing for these personas. Creating content that makes your audience think "Yes this is for me."

Topics: Inbound Marketing content marketing buyer personas campaign strategy buyer behaviour

The Ultimate B2B Marketing Guide to Building Buyer Personas

Topics: Inbound Marketing buyer personas campaign strategy buyer behaviour

4 Killer Twitter Tips for B2B Marketers

Topics: Inbound Marketing content marketing social media Twitter campaign strategy buyer behaviour lead recycling

8 Grammar Mistakes B2B Marketers Should Make

The English Teacher. It’s a universal icon: grey curls, floral frock, pearl necklace, that hairspray smell. Almost all of us had one. And if yours was anything like mine, you learnt a bunch of hard-and-fast rules that were to be as certain as death and taxes. But, they’re not. Sorry Mrs Borland but times r’ a changin’.

Language rules are changing to match online consumption habits. Because we’re always connected and always consuming media we’re becoming progressively more time poor. Reading catchy headlines in an RSS feed or finding a witty Tweet that links us to a handy infographic happens while ordering coffee, fixing our cruddy left earphone and accepting an iCal meeting invite.

Topics: lead generation content marketing content creation blogging

Marketing analytics for B2B Marketers: An infographic

Check out our exciting new infographic that illustrates how B2B Marketers can use marketing analytics to get "the keys to the boardroom"! (If you like it please consider sharing it using the social media sharing buttons at the top of this blog, or you can use the embed code at the bottom of the blog.)

Topics: b2b marketing marketing roi marketing analytics infographic

3 Things B2B Marketers Shouldn't Automate

Let's face it - there are some things that B2B marketers just shouldn't automate.

Topics: content strategy b2b marketing marketing automation