Michela Ziady

3 min read

Why B2B Marketers Should Invest in Organic Traffic for SEO

Michela Ziady:

Announced by Google in August this year, a record hit of 3 billion searches are being made per day – a notable increase since 2011 where figures were just above 1.5 billion. So what’s important about this?

inbound marketing content marketing seo social media strategy
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2 min read

6 Types of Content That Enhance Your B2B Marketing Campaigns

Michela Ziady:

content marketing b2b marketing seo social media
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3 min read

Content Marketing for Your Buyer Personas

Michela Ziady:

In our most recent post, The Ultimate B2B Marketing Guide to Building Buyer Personas, we explored the how tos and whys of buyer personas. Today, we want to give you some useful tips on writing for...

inbound marketing content marketing strategy buyer personas buyer behaviour
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1 min read

4 Killer Twitter Tips for B2B Marketers

Michela Ziady:

inbound marketing content marketing social media strategy buyer behaviour lead recycling
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