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According to CSO Insights, organisations with dynamic, adaptable and aligned marketing and sales strategies reported an average of 10% more sales people making quota to compared to other companies. This statistic is one of many reasons we have been discussing the benefits of...
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We are officially in the middle of 'Marketing-as-a-Service Month' and have been providing you with best practices about how to better align your sales and marketing teams to produce the best results...
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If you are a senior executive in B2B businesses, regardless of your label (CEO, managing director, country manager, general manager, etc.) you should blog. I can already hear the collective groan....
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With an almost infinite store of information available on the internet, just a few keystrokes away, your target customers are journeying deep into their purchase decision making process before...
