"THE GROWTH BLOG" - A RESOURCE FOR B2B LEADERS, MARKETERS, SALES & SERVICE PROFESSIONALS

Michela Ziardy

Recent Posts by Michela Ziardy:

8 Grammar Mistakes B2B Marketers Should Make

The English Teacher. It’s a universal icon: grey curls, floral frock, pearl necklace, that hairspray smell. Almost all of us had one. And if yours was anything like mine, you learnt a bunch of hard-and-fast rules that were to be as certain as death and taxes. But, they’re not. Sorry Mrs Borland but times r’ a changin’.

Language rules are changing to match online consumption habits. Because we’re always connected and always consuming media we’re becoming progressively more time poor. Reading catchy headlines in an RSS feed or finding a witty Tweet that links us to a handy infographic happens while ordering coffee, fixing our cruddy left earphone and accepting an iCal meeting invite.

Topics: lead generation content marketing