B2B marketers who are in touch with the needs of their buyers understand the key role that interesting, valuable, engaging, creative content plays in initial engagement and the subsequent development of a relationship with a buyer.
B2B marketers who are in touch with the needs of their buyers understand the key role that interesting, valuable, engaging, creative content plays in initial engagement and the subsequent development of a relationship with a buyer.
The other day I was auditing a client's website for optimisation opportunities when an interesting idea struck me; each web page has its matching funnel stage.
Online persuasion is no easy task. It requires much time and effort from the B2B marketer. Not only are you dealing with a number of buyers, but you're dealing with a long time frame.
B2B marketers are time poor, making effectiveness and efficiency of utmost importance. Social media should be an integral part of any marketing strategy today, but managing it can be time consuming and fruitless. Here are some top tips on planning, setting up and executing your social media strategy in order to minimise time wasted and maximise your results!
