Sarah Pern

Recent Posts by Sarah Pern:

18 Signs You Should Sack Your Marketing Director

Topics: business owners marketing automation buyer's journey recruitment

How To Market For The Top Four B2B Business Growth Strategies

Growing business is difficult and growing it intensively is even harder. Only one tenth of a percent of companies will ever reach $250 million in annual revenue - most businesses begin small and stay that way!

Topics: marketers strategy business owners marketing plan reporting

6 Most Common B2B Marketing Illnesses [Infographic]

Is one of the 6 most common illnesses associated with B2B marketing affecting the overall health of your business? Check out our lighthearted infographic!

Topics: lead generation content marketing marketers b2b marketing

Four B2B Essentials for Ultimate Business Growth


B2B Business Growth Essentials

A major challenge for business owners is knowing where to invest their hard earned profit in order to grow their business. Here are our top four areas in which modern businesses should allocate budget, areas which will directly result in more leads, sales and a measurable ROI. 

Topics: inbound marketing content marketing marketers business owners marketing automation lead conversion marketing analytics conversion rate planning reporting

Hubspot Gets Smarter - The New Content Optimisation System

Hubspot has just rolled out their exciting new software for customers. The update is sure to help streamline your marketing campaigns, making it easier for you to attract leads, generate sales and ultimately make more money.

Topics: content marketing marketers b2b marketing HubSpot business owners buyer behaviour CTAs mobile marketing

Thinking about B2B content marketing? STOP!

Content marketing can be a huge time sink when you are writing blog post after blog post to generate nothing in return. With everyone creating content it is easy to think that you can just jump in and start. But seriously, you need to plan this before you end up costing your business time, money and sales. Check out the following checklist of warnings before you venture into content marketing!

Topics: content marketing marketers business owners

5 awesome tips for saving time on content creation for b2b lead gen!

Topics: lead generation content marketing marketers

Online Communities for B2B Lead Generation: A Guide for B2B Marketers

Topics: inbound marketing lead generation content marketing online marketing build awareness social media strategy

How to become a B2B marketing Casanova: An infographic

Moving your B2B leads through the buying process is like courting your true love!

Topics: inbound marketing content marketing marketers b2b marketing lead nurturing lead conversion planning

Buyer-Driven SEO: Let Buyers Drive Your B2B Keyword Strategy!

Keywords play an essential part in online lead generation and this is one of the first hurdles to overcome before you begin your inbound marketing marathon. 

Topics: inbound marketing content marketing marketers seo build awareness strategy buyer behaviour