"THE GROWTH BLOG" - A RESOURCE FOR B2B LEADERS, MARKETERS, SALES & SERVICE PROFESSIONALS

Defining your firm's social media personality online has a direct impact on lead generation. Engaging effectively via social media builds a relevant community of interested people and provides your organisation with a significant advantage. Not only will you get better results from your SEO (with Google now ranking on social influence and cues) but you will also generate more traffic from social media too. And, if you have great content to share with your visitors, more traffic will result in more leads.

Times are changing and successful B2B marketers need to stay ahead of the online marketing game.

B2B marketers are time poor, making effectiveness and efficiency of utmost importance. Social media should be an integral part of any marketing strategy today, but managing it can be time consuming and fruitless. Here are some top tips on planning, setting up and executing your social media strategy in order to minimise time wasted and maximise your results!

There is ongoing debate surrounding the effectiveness of PPC for B2B marketers, as well as the effectiveness of PPC in general.

How would you feel if you went on a first date and they popped 'the question'?

Precisely. So why do some B2B marketers go straight from ‘Hi we are Company X’… to ‘buy our stuff, it's great!’?

Okay, so marriage is a slightly bigger decision than buying a product/service but the principle is just the same.

Unlike some B2C buyers, B2B buyers aren’t impulsive; they need TLC, encouragement and reassurance before they buy.

Many organisations are still dubious about the effectiveness of blogging - mainly because many businesses don’t know how to do it effectively!

Even experienced B2B marketers are finding the rapid shift to online/digital/website/inbound marketing (pick your favourite acronym - we prefer Inbound!) challenging. Buyer behaviour is rapidly shifting and B2B marketing campaigns need to adapt to catch up.