This data from Marketing sherpa confirms what most B2B Marketers know to be an essential truth; generating leads as well as converting qualified leads into paying customers are the top priorities and challenges for B2B marketers. These days these twin challenges are rapidly shifting online as buyers make a bee-line for their search engine of choice to start their buying journey. This is why your website is integral to your B2B marketing strategy; it's how your buyers find and familiarise themselves with you.