"THE GROWTH BLOG" - A RESOURCE FOR B2B LEADERS, MARKETERS, SALES & SERVICE PROFESSIONALS

Video: Are You and Your Team Inbound ready?

With Inbound Marketing on the rise and Marketing Managers looking to adopt this powerful, cost effective strategy, questions pop up and many team leaders wonder if they and their teams are ready to take on Inbound. Our latest video explores three key question Marketing Managers should ask themselves on their journey to Inbound.  

Topics: Inbound Marketing Inbound

5 key marketing metrics every boss should care about

Data is everywhere these days. With the the shift to digital we can measure almost everything.

Of course, this is highly advantageous as it allows for better decision making and improved ROI. If your company's marketing is still being run on gut instinct and repeating "what we did last quarter" then the message is clear:

"FIx it or you will be left behind"... In fact, you are already being left behind by your competition.

Topics: b2b marketing b2b lead generation marketing analytics

Checklist: How to pick a brand journalist

By now, you fully understand the concept of Inbound Marketing and you’re ready to get started and show your boss that this is the strategy your marketing team has been missing all along. You know Inbound and content go hand in hand, you know that in order to succeed with your Inbound tactics you need a solid content plan, you know how to build this, you have all the technical necessities in place, you even got your hands on a shiny new marketing automation system – yes, the IT team finally gave in.

Topics: content marketing content strategy content creation brand journalist

All you need to Know about Inbound Marketing – the Ultimate Infograph

Topics: Inbound Marketing b2b marketing b2b content marketing strategy 2014 marketing trends