"There is a digital disconnect in executive ranks, a leadership vacuum created by a mismatch between expertise and authority." So says Jake Scrofman in The Harvard Business Review Blog.
"There is a digital disconnect in executive ranks, a leadership vacuum created by a mismatch between expertise and authority." So says Jake Scrofman in The Harvard Business Review Blog.
To say that technology has changed lead generation would be a massive understatement. Technology has revolutionised B2B lead generation - it has transformed the buyer’s way of thinking and made many traditional B2B lead generation tactics redundant or increasingly ineffective.
Growing business is difficult and growing it intensively is even harder. Only one tenth of a percent of companies will ever reach $250 million in annual revenue - most businesses begin small and stay that way!
A resource for B2B business leaders, marketers and sales people.
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