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In the world of marketing, we’re all familiar with The Four Ps – product, price, promotion and place. This principle of marketing was held strongly by businesses and marketers alike for decades, until it was highlighted that there is something very wrong with the four Ps. Promoting a great product...
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Quality over quantity. We’ve heard it a million times. We all know it’s true, but in this dog-eat-dog world where everyone seems to just focus on getting ahead, it’s often forgotten, and even flipped...
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In a world where there is no shortage of new ideas and ways to market, social media marketing has proven that it is here to stay. However, social media marketing has evolved rapidly over the years,...
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According to a study by MathMarketing and Marketo, aligning your marketing and sales can improve your business drastically. In numbers this means your business can: Get 67% better at closing sales;...
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Research by the Content Marketing Institute uncovered that 93% of Australian marketers surveyed have used some form of content marketing over the past year. What’s staggering is that only 33% of them...
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There are too many rules for social media marketing out there. We’ve read, skimmed rather, so many articles stating the 10 laws or the 20 rules for effective social media marketing. But how many of...
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Unless you’ve been hiding under a rock these past few years, you know that lead generation is now more than just buying lists and cold calling. Inbound marketing and new technology have breathed new...
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Your marketers are typically capable of producing good marketing material. From website content, blog articles, social media updates, online advertisements to emails, surveys, newsletters, brochures...
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Being a business owner, you may have a b2b marketing team or a b2b marketing professional responsible for handling all marketing tasks in your business. You allocate a certain proportion of your...
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As we all know, there is no one figure deemed to be the best marketing budget. It’s an amount relative to the organisation, its resources and its target objectives.
