Varuna Vaswani

4 min read

5 Reasons Your B2B Marketing Strategy Didn't Work in 2013

Varuna Vaswani:

It’s time to reflect on the past 12 months to figure out how your business can improve in 2014.

marketers b2b marketing strategy business owners
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3 min read

The 5 Must-Haves for a Successful B2B Marketing Plan for 2014

Varuna Vaswani:

marketers strategy b2b lead generation business owners b2b marketing plan sales and marketing alignment
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3 min read

A Review of 2013: The Year of Relevant Content Marketing

Varuna Vaswani:

inbound marketing lead generation content marketing marketers
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4 min read

5 Ways To Use Technology & Tactics For B2B Lead generation

Varuna Vaswani:

To say that technology has changed lead generation would be a massive understatement. Technology has revolutionised B2B lead generation - it has transformed the buyer’s way of thinking and made many...

inbound marketing content marketing marketers seo social media strategy mobile marketing outbound marketing
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3 min read

How To Build a Sucessful B2B Lead Generation Strategy

Varuna Vaswani:

lead generation marketers strategy b2b lead generation
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3 min read

Digital Marketing Doesn’t Generate Leads!

Varuna Vaswani:

Blogging and tweeting, on their own, do not guarantee you qualified leads. Taking this approach will waste time and money. So how do you generate qualified leads online?

lead generation content marketing online marketing marketers
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