"THE GROWTH BLOG" - A RESOURCE FOR B2B LEADERS, MARKETERS, SALES & SERVICE PROFESSIONALS

Varuna Vaswani

Recent Posts by Varuna Vaswani:

5 Reasons Your B2B Marketing Strategy Didn't Work in 2013

It’s time to reflect on the past 12 months to figure out how your business can improve in 2014.

Topics: marketers b2b marketing strategy business owners

The 5 Must-Haves for a Successful B2B Marketing Plan for 2014

Topics: marketers strategy b2b lead generation business owners b2b marketing plan sales and marketing alignment

A Review of 2013: The Year of Relevant Content Marketing

Topics: inbound marketing lead generation content marketing marketers

5 Ways To Use Technology & Tactics For B2B Lead generation

To say that technology has changed lead generation would be a massive understatement. Technology has revolutionised B2B lead generation - it has transformed the buyer’s way of thinking and made many traditional B2B lead generation tactics redundant or increasingly ineffective.

Topics: inbound marketing content marketing marketers seo social media strategy mobile marketing outbound marketing

How To Build a Sucessful B2B Lead Generation Strategy

Topics: lead generation marketers strategy b2b lead generation

Digital Marketing Doesn’t Generate Leads!

Topics: lead generation content marketing online marketing marketers