4 min read
Costs of Top B2B Lead Generation Tactics
Through their recent research, Marketing Profs uncovered the top challenges for B2B marketers this year:
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2 min read
Does email marketing produce a ROI for B2B businesses?
Email marketing = SPAM. That’s the perception of email marketing nowadays. More and more business owners are led to believe that email marketing delivers little or no ROI. But is this really true?...
3 min read
8 Signs You’re Wasting Good Money on Social Media
Ever wondered if social media is all a bunch of hogwash? Ever thought that your Tweets, LinkedIn updates and Facebook posts are useless content that get you nowhere? I’m sure you have. And at one...
2 min read
The Online Advertising Dilemma: Wasteful or Useful?
With the rising popularity of social media marketing, the buzz about online advertising seemed to have died down. But has it really lost its value?
3 min read
Key Skills You Need for Effective Inbound Marketing in 2014
Does your business have the right mix of skills to ensure marketing’s success? Often businesses don’t know the skills that effective marketing entails. Or worse, they think they have marketing all...
3 min read
How much does content marketing actually cost?
Last year, content marketing spread like wildfire. Now, over 91% of B2B marketers are currently using content marketing, according to a survey by the Content Marketing Institute. And even more...
3 min read
Do you need marketing automation? Ask yourself these 9 questions!
Marketing automation has been around for several years now. Some businesses swear by it, while others haven’t even taken a free trial. So, would marketing automation benefit your business enough for...
3 min read
Can Social Media Actually Produce Leads and Sales for B2B Businesses?
Social media for B2B, a waste of time or an untapped source of sales? Is it really worth the investment? A recent study by the Content Marketing Institute (CMI) and Marketing Profs uncovered that...
3 min read
5 Common Marketing Fails That Stop B2B Business Growth
Growth – the goal every business sets out to achieve. Marketing has been one of the key components of every business’ growth plans and strategies for as long as we’ve known. A good marketing plan and...
3 min read
4 Sources for Good Quality Lead Generation You Shouldn’t Overlook
Time and time again, we see marketers jumping on the latest fad in lead generation and trying out new tactics or channels without a second thought. We’ve also seen business owners being so persistent...