2 min read
Email marketing = SPAM. That’s the perception of email marketing nowadays. More and more business owners are led to believe that email marketing delivers little or no ROI. But is this really true? Does email marketing really not produce ROI?
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3 min read
Ever wondered if social media is all a bunch of hogwash? Ever thought that your Tweets, LinkedIn updates and Facebook posts are useless content that get you nowhere? I’m sure you have. And at one...
2 min read
With the rising popularity of social media marketing, the buzz about online advertising seemed to have died down. But has it really lost its value?
3 min read
Does your business have the right mix of skills to ensure marketing’s success? Often businesses don’t know the skills that effective marketing entails. Or worse, they think they have marketing all...
3 min read
Last year, content marketing spread like wildfire. Now, over 91% of B2B marketers are currently using content marketing, according to a survey by the Content Marketing Institute. And even more...
3 min read
Marketing automation has been around for several years now. Some businesses swear by it, while others haven’t even taken a free trial. So, would marketing automation benefit your business enough for...
3 min read
Social media for B2B, a waste of time or an untapped source of sales? Is it really worth the investment? A recent study by the Content Marketing Institute (CMI) and Marketing Profs uncovered that...
3 min read
Growth – the goal every business sets out to achieve. Marketing has been one of the key components of every business’ growth plans and strategies for as long as we’ve known. A good marketing plan and...
3 min read
Time and time again, we see marketers jumping on the latest fad in lead generation and trying out new tactics or channels without a second thought. We’ve also seen business owners being so persistent...
4 min read
It’s time to reflect on the past 12 months to figure out how your business can improve in 2014.
