Through their recent research, Marketing Profs uncovered the top challenges for B2B marketers this year:
Through their recent research, Marketing Profs uncovered the top challenges for B2B marketers this year:
Email marketing = SPAM. That’s the perception of email marketing nowadays. More and more business owners are led to believe that email marketing delivers little or no ROI. But is this really true? Does email marketing really not produce ROI?
Ever wondered if social media is all a bunch of hogwash? Ever thought that your Tweets, LinkedIn updates and Facebook posts are useless content that get you nowhere? I’m sure you have. And at one point, we all did.
With the rising popularity of social media marketing, the buzz about online advertising seemed to have died down. But has it really lost its value?
Does your business have the right mix of skills to ensure marketing’s success? Often businesses don’t know the skills that effective marketing entails. Or worse, they think they have marketing all figured out, believing that they can tackle marketing on their own or bring in a fresh marketing graduate to do it all for them.
Last year, content marketing spread like wildfire. Now, over 91% of B2B marketers are currently using content marketing, according to a survey by the Content Marketing Institute. And even more excitingly, content marketing has been proven to be one of the most effective tactics for lead generation.
Marketing automation has been around for several years now. Some businesses swear by it, while others haven’t even taken a free trial. So, would marketing automation benefit your business enough for you to invest in it? In this blog, we ask nine questions to see if your business would benefit from marketing automation.
Social media for B2B, a waste of time or an untapped source of sales? Is it really worth the investment? A recent study by the Content Marketing Institute (CMI) and Marketing Profs uncovered that social media is used by 87% of B2B content marketers, making it the most popular marketing tactic. However, social media also has its skeptics.
Growth – the goal every business sets out to achieve. Marketing has been one of the key components of every business’ growth plans and strategies for as long as we’ve known. A good marketing plan and disciplined execution have been proven to help a business achieve its growth objectives. However, not many businesses have got marketing down pat. Here we identify the 5 marketing mistakes commonly made by business that hinders growth:
Time and time again, we see marketers jumping on the latest fad in lead generation and trying out new tactics or channels without a second thought. We’ve also seen business owners being so persistent on their own ideas of what is good, that they refuse to try other tactics, even though it may be better suited to their target audience. The result? Little or no leads, declining sales and a stagnating business.