"The Growth Blog" - A resource for B2B Business leaders & marketers

Do you need marketing automation? Ask yourself these 9 questions!

Marketing automation has been around for several years now. Some businesses swear by it, while others haven’t even taken a free trial. So, would marketing automation benefit your business enough for you to invest in it? In this blog, we ask nine questions to see if your business would benefit from marketing automation.

Topics: b2b marketing email nurturing marketing automation

Can Social Media Actually Produce Leads and Sales for B2B Businesses?

Social media for B2B, a waste of time or an untapped source of sales? Is it really worth the investment? A recent study by the Content Marketing Institute (CMI) and Marketing Profs uncovered that social media is used by 87% of B2B content marketers, making it the most popular marketing tactic. However, social media also has its skeptics. 

Topics: b2b marketing social media marketing roi Social Media for B2B Business

The Key to B2B Businesses Growth: Understanding Your Buyers Journey

Topics: marketers business owners b2b marketing plan buyer behaviour marketing strategy

5 Common Marketing Fails That Stop B2B Business Growth

Growth – the goal every business sets out to achieve. Marketing has been one of the key components of every business’ growth plans and strategies for as long as we’ve known. A good marketing plan and disciplined execution have been proven to help a business achieve its growth objectives. However, not many businesses have got marketing down pat. Here we identify the 5 marketing mistakes commonly made by business that hinders growth:

Topics: marketers b2b marketing business owners B2B marketing strategy marketing strategy digital marketing

4 Sources for Good Quality Lead Generation You Shouldn’t Overlook

Time and time again, we see marketers jumping on the latest fad in lead generation and trying out new tactics or channels without a second thought. We’ve also seen business owners being so persistent on their own ideas of what is good, that they refuse to try other tactics, even though it may be better suited to their target audience. The result? Little or no leads, declining sales and a stagnating business. 

Topics: marketers context marketing b2b lead generation B2B lead generation strategies

5 Reasons Your B2B Marketing Strategy Didn't Work in 2013

It’s time to reflect on the past 12 months to figure out how your business can improve in 2014.

Topics: marketers b2b marketing business owners B2B marketing strategy campaign strategy

The 5 Must-Haves for a Successful B2B Marketing Plan for 2014

Topics: marketers b2b lead generation business owners B2B marketing strategy b2b marketing plan sales and marketing alignment