"THE GROWTH BLOG" - A RESOURCE FOR B2B LEADERS, MARKETERS, SALES & SERVICE PROFESSIONALS

Learn from the best - 5 books on leadership every CEO should read

Here at g2m we are great advocates of continuous learning. We think there is always more knowledge you can acquire and there is always room for improvement, and not just within the marketing teams – it is just as much on C-suite executives as it is on those carrying out everyday tasks to stay on the education ball. A recent TEC article, Top 5 leadership books for CEOs, heralds a great starting point for those looking to ramp up their leadership skills. Here are our three favourites out of the five suggested by TEC.

Topics: leadership business leaders recruitment

How to chase your prospects in style


Potential client engagement can be tricky – you might have a great initial interaction with a prospect but then you're slowly being phased out. What at first seemed like a blossoming friendship, now seems more like the awkward end of a troubled relationship. Your lead has stopped responding to your messages and won't even pick up your calls. So what can you do to re-engage with your potential client without seeming needy? The  flowchart below by HouseHunt.com, which  HubSpot also recently picked up, will give you the answers you need and show you how to chase your prospects in style.

Topics: lead generation lead nurturing client engagement