If you are looking for ways to attract contacts and convert and nurture leads more effectively then this is the blog post for you!
If you are looking for ways to attract contacts and convert and nurture leads more effectively then this is the blog post for you!
Marketing Sherpa recently asked 900 B2B marketers how they expected their marketing budgets to change for 2011. The answers tell us that the inbound marketing revolution is well and truly upon us. How does your firm's spending compare? Are you at the leading edge of Inbound Marketing adoption or more of a laggard. How are you planning to blend your outbound and inbound stategies? How do you think you stack up to your competition? Are you gaining a competitive marketing advantage? Or are they eating your lunch?
The results are in from Marketing Sherpa’s 2011 Benchmark Survey. Here is a summary chart of how B2B marketers rate their challenges.
A key part of a successful and aligned sales and marketing team is to agree on the numbers. The revenue numbers required for you to hit plan, the number of deals you need to close, the number of proposals you need to submit, the number of sales qualified leads marketing need to pass to sales, the number of contacts you need to tip into the top of your funnel and so on. Nothing new here but these particular measures are flawed in one important aspect, they describe YOUR sales journey, not your prospect’s buying journey.
A resource for B2B business leaders, marketers and sales people.
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