"THE GROWTH BLOG" - A RESOURCE FOR B2B LEADERS, MARKETERS, SALES & SERVICE PROFESSIONALS

How can an Australian SMB use video to drive leads?

The use of business video is exploding as firms realise that this communication medium is an excellent way to engage with your target audience. Research from MarketingProfs has shown the video is only second after word of mouth as a way of influencing decision makers.

Topics: content marketing build awareness strategy video

How to make email marketing campaigns effective: 2 essential lessons

The results are in from Marketing Sherpa's latest survey of over 1,100 firms who use email marketing to communicate with prospects and they make interesting reading!

Topics: content marketing b2b marketing lead nurturing marketing automation email marketing