"THE GROWTH BLOG" - A RESOURCE FOR B2B LEADERS, MARKETERS, SALES & SERVICE PROFESSIONALS

How Do Australian B2B Firms Grow? Digital Transformation Best Practices

g2m conducted some qualitative research in Q1 2018, where we asked firms how they grow. How do they set strategy, build a plan, and then execute successfully over time? Particularly, we wanted to understand how the organisation’s digital transformation was affecting their approach to growth and was forcing them to change how they went to market. Turns out it's a long journey and 3 clear themes emerged:

Plan right + Invest in your team + Build & measure processes

 

Here are the 7 best practices the research uncovered:

Topics: Digital Transformation business growth growth marketing