Those of us in the inbound world know that the buyer’s journey has drastically changed. Buyers today have more control than ever before – they are self-educating and empowered by the information they can find online. The salesperson doesn’t dictate the sale anymore – buyers connect with brands when they’re ready and on their terms. This change in buyer behaviour means that now, more than ever, it’s imperative that the sales and marketing functions are aligned.
There are some things that workers should never, ever, ever say in the office. But when you are the CEO, and all eyes are on you, you need to be more careful than most.