"The Growth Blog" - A resource for B2B Business leaders & marketers

Top 7 takeaways from HubSpot's State of Inbound 2015 report

Topics: Inbound Marketing Hubspot

Why you need to align your sales and marketing teams

Those of us in the inbound world know that the buyer’s journey has drastically changed. Buyers today have more control than ever before ­– they are self-educating and empowered by the information they can find online. The salesperson doesn’t dictate the sale anymore – buyers connect with brands when they’re ready and on their terms. This change in buyer behaviour means that now, more than ever, it’s imperative that the sales and marketing functions are aligned.

Topics: sales and marketing alignment

10 things smart CEOs would NEVER say

There are some things that workers should never, ever, ever say in the office. But when you are the CEO, and all eyes are on you, you need to be more careful than most.

Topics: CEO Tips for CEOs,