18 Signs You Should Sack Your Marketing Director

As a business owner, you don’t know as much as you need to in order to market your business successfully, that’s why you hired a Marketing Director. But sadly, even in-house Marketing Directors may not be the best move - some of them are stuck in their ways or not aware of current developments.

Topics: business owners marketing automation b2b marketing skills buyer's journey

How to Set the Right B2B Marketing Budget

As we all know, there is no one figure deemed to be the best marketing budget. It’s an amount relative to the organisation, its resources and its target objectives.

Topics: b2b marketing lead nurturing marketing roi marketing automation B2B marketing strategy b2b marketing plan b2b marketing budget b2b marketing investment

Costs of Top B2B Lead Generation Tactics

Through their recent research, Marketing Profs uncovered the top challenges for B2B marketers this year:

Topics: b2b lead generation B2B lead generation strategies cost of content marketing

Does email marketing produce a ROI for B2B businesses?

Email marketing = SPAM. That’s the perception of email marketing nowadays. More and more business owners are led to believe that email marketing delivers little or no ROI. But is this really true? Does email marketing really not produce ROI?

Topics: email nurturing marketing roi email marketing

8 Signs You’re Wasting Good Money on Social Media

Ever wondered if social media is all a bunch of hogwash? Ever thought that your Tweets, LinkedIn updates and Facebook posts are useless content that get you nowhere? I’m sure you have. And at one point, we all did.

Topics: social media Twitter Social Media for B2B Business social media strategy