"THE GROWTH BLOG" - A RESOURCE FOR B2B LEADERS, MARKETERS, SALES & SERVICE PROFESSIONALS

18 Signs You Should Sack Your Marketing Director

Topics: business owners marketing automation buyer's journey recruitment

How to Set the Right B2B Marketing Budget

As we all know, there is no one figure deemed to be the best marketing budget. It’s an amount relative to the organisation, its resources and its target objectives.

Topics: b2b marketing strategy lead nurturing marketing automation b2b marketing plan b2b marketing budget b2b marketing investment reporting

Costs of Top B2B Lead Generation Tactics

Through their recent research, Marketing Profs uncovered the top challenges for B2B marketers this year:

Topics: content marketing strategy b2b lead generation

Does email marketing produce a ROI for B2B businesses?

Email marketing = SPAM. That’s the perception of email marketing nowadays. More and more business owners are led to believe that email marketing delivers little or no ROI. But is this really true? Does email marketing really not produce ROI?

Topics: email marketing reporting

8 Signs You’re Wasting Good Money on Social Media

Ever wondered if social media is all a bunch of hogwash? Ever thought that your Tweets, LinkedIn updates and Facebook posts are useless content that get you nowhere? I’m sure you have. And at one point, we all did.

Topics: social media