"THE GROWTH BLOG" - A RESOURCE FOR B2B LEADERS, MARKETERS, SALES & SERVICE PROFESSIONALS

Does content marketing even work anymore?

Do you feel like you’ve been keyword-researching, brain-storming and blog post churning for a while now - and yet to see the kind of bountiful growth promised to you by all those marketing posts suffocating your LinkedIn feed?

Why aren’t people reading my content? Can people even find what I’m writing? Am I writing about the right things?

We’ve all been here at some point. Sitting across the table from the sales team debating the root cause of the sales numbers.

“We need more leads!” cries the sales reps.

“Why aren’t you converting the leads we’re sending you?” replies marketing.