How Digital Transformation has Affected How Australian B2B Firms Grow

The purpose of g2m's research, conducted in Q1 2018, was to ask firms how they grow. How do they set strategy, build a plan, and then execute successfully? What’s worked well and where have there been issues? Particularly, we wanted to understand how the organisation’s digital transformation was affecting their approach to growth and forcing them to change.

This blog post details the top 10 challenges respondents identified.  

Topics: Digital Transformation business growth growth marketing

What Blockbuster Video and Netflix Teach Us About B2B Sales

The world of B2B selling has changed. Forever.

Remember 20 years ago when it was movie night? You had to get off the couch, jump in your car, drive to the local Blockbuster and spend 30 minutes choosing a movie. Then you had to return within 24 hours - but only AFTER rewinding it - to avoid additional fees.

Ahhh the good old days, right?

No. It was a horrible experience for the buyer. Certainly compared to the experience we now have with Netflix; instant, almost unlimited choice for a flat fee (and no rewinding required). We are never going back.

Watching movies has changed. Forever.

Topics: inbound marketing b2b sales

How To Improve Sales & Marketing Alignment, According to 15 Experts

This article was originally posted on the databox blog.

In HubSpot’s State of Inbound 2017 report, 6000 respondents were polled on the current state of alignment between marketing and sales teams.
Topics: inbound marketing sales and marketing alignment business growth growth marketing