Blogging is the most valuable tactic say B2B Marketing researchers

Inbound marketers agree: content is key to marketing success. Not only is content a valuable component of inbound marketing, but it's also an effective tool throughout the entire sales process, from generating initial interest in a business to converting visitors into leads and all the way through the lead nurturing process to converting leads into customers.
Topics: content marketing b2b marketing build awareness lead nurturing

How Content Marketing Generates Leads for B2B Marketers

The phrase Content Marketing is THE industry buzz word at the moment it seems. Why? For one simple reason, when done right it's very effective at generating high quality and well qualified leads.

Topics: lead generation content marketing b2b marketing strategy lead conversion buyer behaviour planning

10 Ways to Create Killer Calls to Action (CTAs) for B2B Marketers

B2B Marketers, are you looking to breathe some new life into your calls to action? Want to see if you can bump up your conversion rates? Look no further. Turn your tired old offer into a new and intriguing one with these 10 great tips to creating a compelling call to action.

Topics: b2b marketing lead conversion CTAs conversion rate

Top Tips for B2B Marketers: Using Video as Part of Your Content

Topics: content marketing b2b marketing build awareness video

Top 5 Reasons B2B Marketers' Content Fails

Sometimes truly great content flops.

Topics: content marketing b2b marketing