"The Growth Blog" - A resource for B2B Business leaders & marketers

A recap of 2014's major Google Algorithm Changes

As tech-savvy inbound marketers, we are constantly on the look-out for software and technology updates. We hang out on industry blogs and partake in the occasional web chat, all in a bid to stay ‘in the know’. We  understand that sometimes, the combination of constant updates and a hectic workload means that acute changes to software gets missed.

To make sure you’re up-to-date with the latest and greatest changes in SEO, we’ve compiled a list of the significant Google algorithm updates from the last 12 months. Major Google algorithm updates usually happen a few times a year, but this past year has seen some of the most significant revisions to date. So, for all you savvy business owners looking to try new strategies, and to all you SEO and search professionals that may need a quick refresher, here you go! 

Topics: seo

Budgeting for marketing in 2015: Following the buyer's lead

As we’ve said in previous blogs there is no one figure deemed to be the best marketing budget for all businesses. It’s an amount relative to the organisation’s size, age, its resources and its target objectives.

Topics: content marketing marketing automation b2b marketing budget digital marketing

How to close the Talent Gap in the Digital Era

The digital transformation of organisations is forcing senior executives to rethink leadership and all key aspects that come with it. The subject is high on business leaders’ agendas according to McKinsey & Co: “As businesses continue to embrace digital tools and technologies, C level executives say they are stepping up their own involvement in shaping and driving digital strategies. This is vital to the success of digital programs, as survey respondents most often cite a lack of senior-management interest as the reason for an initiative’s failure.“

So how should senior managers change their approach to leadership of marketing teams? And how can they support their marketing teams in regards to the shift of skills needed in today's digitally driven world?

Topics: B2B marketing strategy digital marketing b2b digital marketing Digital Transformation

Thought Leadership Comes Last – Put Your Story First

You have heard it time and time again; Inbound Marketing is all about engaging your readers, giving them educational, interesting and valuable content that helps solve a problem. If you do this well, the reader starts moving along on the buyer’s journey and turns from a target into a real lead, and that’s exactly what you want. So it’s crucial you know how to attract your readers, prospects, and potential buyers to turn them into qualified leads.

Topics: content marketing content creation blogging story telling thought leadership

The Ultimate Guide to Choosing an Inbound Marketing Agency

So you've decided to engage an Inbound Marketing agency, but where do you even start? This blog will help you shine some light on the top things you should be looking for.

Topics: Inbound Marketing B2B marketing strategy b2b content marketing strategy Inbound Marketing Australia