The lights, sounds, and spectacle of the orange-themed marketing, sales and service extravaganza is over. HubSpot's INBOUND has well and truly concluded for 2019.
Though the curtain has fallen on the Inbound stage, it lives on through the many many updates announced to the HubSpot platform.
Customer Relationship Management (CRM) should sit at the heart of your digital strategy. To succeed in today’s highly competitive market, you need to not only gain the trust of customers but also maintain and deepen that relationship throughout their entire customer journey.
CRM is a powerful tool that collects, organises and structures all your customer and prospect data; it also ensures that everyone in the company has the same updated information.
We all know by now that having in-depth and accurate data on your customers and prospects allows you to structure sharply targeted solutions which they will value. The more you know about them, the higher your chances are of giving them a positive lasting experience. In turn, this allows you to retain your connection with them, streamline sales and after-sales processes and improve profitability.