If there’s a common feeling between everyone we speak with at the moment, it’s uncertainty. And that's understandable with market sentiment shifting, almost daily. Can we still really say BAU without a slight eye twitch from a mini internal panic?
If there’s a common feeling between everyone we speak with at the moment, it’s uncertainty. And that's understandable with market sentiment shifting, almost daily. Can we still really say BAU without a slight eye twitch from a mini internal panic?
Sales reps need a fast yet accurate way to distinguish hot leads amongst low-value leads. They also need to decipher exactly where the prospect is in the buyer's journey, this is key to be able to say the right thing to the right person at the right time. Enter lead scoring.
Customer Relationship Management (CRM) should sit at the heart of your digital strategy. To succeed in today’s highly competitive market, you need to not only gain the trust of customers but also maintain and deepen that relationship throughout their entire customer journey.
CRM is a powerful tool that collects, organises and structures all your customer and prospect data; it also ensures that everyone in the company has the same updated information.
We all know by now that having in-depth and accurate data on your customers and prospects allows you to structure sharply targeted solutions which they will value. The more you know about them, the higher your chances are of giving them a positive lasting experience. In turn, this allows you to retain your connection with them, streamline sales and after-sales processes and improve profitability.
“How can I send the right email, to the right person, at the right time?”
If you’ve ever dreamt of crafting the perfect email marketing campaign, then you’ve most likely asked yourself this question before.
With 93% of B2B marketers using email to share content, the hunger games for audience attention has never been more competitive. But that doesn’t mean you should give up; if anything, you should equip yourself with the best email marketing armour to fight for your audience's attention.