Caroline Martinez

Marketing outreach and open rate data

2 min read

How the Pandemic Changed Sales and Marketing Performance and What You Can Do

If there’s a common feeling between everyone we speak with at the moment, it’s uncertainty. And that's understandable with market sentiment shifting, almost daily. Can we still really say BAU without a slight eye twitch from a mini internal panic?

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Lead Scoring

2 min read

Lead Scoring And How To Configure It | g2m Solutions

Sales reps need a fast yet accurate way to distinguish hot leads amongst low-value leads. They also need to decipher exactly where the prospect is in the buyer's journey, this is key to be able to...

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crm best practices

2 min read

CRM Best Practices | g2m Solutions

Customer Relationship Management (CRM) should sit at the heart of your digital strategy. To succeed in today’s highly competitive market, you need to not only gain the trust of customers but also...

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Why Your Business Needs A CRM

3 min read

5 Reasons Why Your Business Needs A CRM | g2m Solutions

CRM is a powerful tool that collects, organises and structures all your customer and prospect data; it also ensures that everyone in the company has the same updated information. We all know by now...

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email marketing best practices 2019

2 min read

The Top 7 Tips To Create A Successful B2B Email Marketing Campaign

“How can I send the right email, to the right person, at the right time?” If you’ve ever dreamt of crafting the perfect email marketing campaign, then you’ve most likely asked yourself this question...

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