"The Growth Blog" - A resource for B2B Business leaders & marketers

Learn "Digital body language”. An effective lead generation technique

James Bond sits across the poker table from his arch enemy, the most recent incarnation of evil dreamt up by the over fertile mind of a Hollywood script writer. The evil mastermind extends a long finger and scratches his temple repeatedly. Bond smiles knowingly. He quietly lays his cards on the table, wins the hand, the entire pot (and of course the hand of the beautiful maiden as well.) He has spotted the arch villain's "tell" the subtle but detectable change in his demeanour giving away his hand and giving Bond the slimmest of upper hands, but it's enough for good to triumph over evil once more.

Topics: b2b marketing strategy sales and marketing alignment funnel planning buyer behaviour