"The Growth Blog" - A resource for B2B Business leaders & marketers

The Online Advertising Dilemma: Wasteful or Useful?

With the rising popularity of social media marketing, the buzz about online advertising seemed to have died down. But has it really lost its value?

Topics: online marketing b2b lead generation online advertising

Key Skills You Need for Effective Inbound Marketing in 2014

Does your business have the right mix of skills to ensure marketing’s success? Often businesses don’t know the skills that effective marketing entails. Or worse, they think they have marketing all figured out, believing that they can tackle marketing on their own or bring in a fresh marketing graduate to do it all for them.

Topics: Inbound Marketing b2b marketing skills key b2b marketing skills

Lead Us Not Into Obscurity But Generate Us Some Leads

Topics: lead generation b2b lead generation B2B lead generation strategies

How much does content marketing actually cost?

Last year, content marketing spread like wildfire. Now, over 91% of B2B marketers are currently using content marketing, according to a survey by the Content Marketing Institute. And even more excitingly, content marketing has been proven to be one of the most effective tactics for lead generation.

Topics: content marketing Hubspot cost of content marketing HubSpot Australia

Stand Out by Helping Out: How Customer Centricity Can Help you Win Business

Topics: email nurturing marketing automation buyer behaviour buyer's journey empowered customer

How to Grow Your Business Using the Content Marketing Domino Effect

I love those crazy Youtube videos where dozens of (usually nerdy) students have spent weeks crawling around on hands and knees laying out hundreds of thousands of dominoes, all in preparation for the big moment that kicks off one almighty chain reaction. A great B2B content marketing strategy should have exactly this effect on your target audience. 

Topics: content marketing b2b lead generation B2B marketing strategy