"The Growth Blog" - A resource for B2B Business leaders & marketers

Is your buyer in pain?

So has your buyer really got a problem? More importantly do they know they have a problem? If the answer to either of these questions is "No", then you should be thinking VERY carefully about whether you should be wasting precious sales resources on meeting the prospect.

Topics: b2b marketing

Sales and marketing Alignment: Focus your team on "The Buyer"

Much has been written about the importance of your go-to-market team (sales and marketing) understanding the mind of your client, the buyer, to market and sell successfully. It's all the more important in long and complex sales situations. We all know this to be true.

Topics: b2b marketing strategy sales and marketing alignment buyer behaviour